Found on Google, cited by AI. Results in writing.
Your clients no longer just search Google: they ask ChatGPT or Gemini, and the answer comes down to three names. Our job: getting yours in there. SEO, visibility in AI answers (GEO), acquisition campaigns, and objectives we're willing to write into the contract.
A future client is comparing, right now.
Without you, if you're not in the answer.
Search has changed shape. People type less and ask more, and an AI's answer comes down to three names. Being excellent is no longer enough: you have to be cited.
AI gives three names. Yours isn't one.
A buyer puts their question to Google or ChatGPT. They get three names, contact all three, pick one. You never knew they were looking.
You pay every month, with no idea what it brings in.
An agency, a retainer, a monthly report full of curves. It shows you impressions, clicks, rankings. Never the one number that matters: how many new clients this month.
When the order book empties, all you can do is wait.
Today your clients come by referral. It's a good channel, but it turns up when it feels like it. The month you need to fill the schedule, there's no button to press.
Four steps. And proof lands every month.
An acquisition channel has to be built: first the audit, then the plan, then execution, and a monthly meeting with the numbers. The real ones.
The audit
Where you show up and where you're absent: Google, AI answers, paid queries, and what your competitors capture in your place. Quantified, written, no sugar-coating.
The plan and the commitment
The mix your market calls for: SEO, content AI engines cite, campaigns. Every action has a date and a quantified objective. Then you choose how we commit: from a monthly retainer to a commission on the business we bring you.
The rollout
Technical work, content, campaigns: laid down in that order, measured from day one. Every incoming enquiry is traced back to its source: you always know what brings you clients.
Proof, every month
One meeting, one number: enquiries received, their quality, their cost, compared against the written objective. Anything that returns nothing is stopped. Budget goes where it works.
Campaigns produce within weeks; SEO and AI visibility build over months. We say it upfront. And it's exactly why we combine all three.
The price is built with you.
The risk is shared.
No standard rate card: the amount depends on your market, your competition, and what a client is worth to you. What you choose here is something else: who carries the risk. Three plans, from a standard retainer to paying per enquiry delivered.
The monthly retainer
The model every agency runs on: a fixed amount, known upfront. The longer you commit, the lower it gets; month-to-month costs more, because most of the work happens at the start. And our fee doesn't move with your ad budget.
The objective written into the contract
A number of qualified enquiries from the campaigns, defined together and written in black and white, along with what happens if we miss it. It's our own fee that's on the line.
Try finding anyone else who will do the same.
You only pay per enquiry
The first three months are on a retainer: that's the time it takes to find the channel and the message that convert for you. After that, the retainer stops and you pay per qualified enquiry received, against criteria defined with you.
The enquiries we deliver become the only thing we're paid on.
In all three cases, the ad budget stays in your own account, paid directly by you. It never passes through us.
After the diagnostic, you know the plans we're proposing, and at what price.
What changes when acquisition becomes a system.
Five shifts. No invented percentages, no magic curve: what you stop putting up with, and what you start controlling.
For businesses whose clients compare before they call.
SMEs and mid-market companies whose clients search, compare and ask for advice: Google yesterday, AI today. Where being absent from the answer costs real business.
Manufacturing & industry
Your buyers compare suppliers from across the country. Being found on the precise technical query means getting into the tender, instead of hearing about it too late.
Professional services
Consulting, expertise, engineering: people now ask AI "who should I talk to about…". Your name has to come up in the answer, not only in word of mouth.
Construction & renovation
People look for you by your specialty and your area, then check who you are before calling back. Being solid on both turns local reputation into incoming enquiries.
B2B trade & distribution
Your clients search for a part number, stock availability, a lead time. Whoever shows up at that moment gets the quote request; the others never learn it existed.
Not a vague engagement. A system you can see.
Eight building blocks, put in place according to what the audit reveals. All serve the same thing: qualified enquiries coming in, and proof of what produced them.
What we put in place, depending on your situation.
Measurement isn't an option. It's the precondition.
Without reliable measurement, everything else is opinion. It's the first thing we put in place, and it's what makes it possible to write objectives into the contract.
The questions you'd ask us in a meeting.
Do you really guarantee results?+
Why don't you show prices?+
What is AI visibility (GEO)?+
How long before we see results?+
We already have an agency.+
Is pay-per-enquiry open to everyone?+
So you're a marketing agency after all?+
We start by looking at where you stand.
Twenty minutes on the phone, a written audit within 48h: where you show up, where you're absent, what it costs you, and the plans possible in your case. Free, with no obligation. You keep it, whatever you decide.